Color match foundation app sephora7/31/2023 ![]() New method of color measurement, including texture and surface sample variables, allowing for the most accurate definition of colorĬameras vs.Grid of 100×100 pixels across skin sample, which then becomes one color composite.Records 27 color-accurate images in 1.8 seconds using 8 different visible illuminations and 1 ultraviolet illumination for unsurpassed accuracy.Uses powerful tri-directional image capture technology.Interesting tidbits about the Sephora + Pantone Color IQ Handheld Device: ![]() This determines what products are a precise match for each skin tone. The device works by taking an image of skin and references that swatch with Sephora’s Universal Skintone Library on an iPad which holds over 1,000 foundation SKUs. “Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection.”� “Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us,”� explained Lisa Herbert, vice president of consumer licensing at Pantone. “We see this as the first application of this exclusive Sephora technology, and are excited to expand its capabilities for other uses in the color world.”� “Sephora + Pantone Color IQ is an incredible process that delivers a real benefit to our clients,”� said Margarita Arriagada, senior vice president of merchandising at Sephora. Using Pantone�s color capture and measuring technology, the Sephora + Pantone Color IQ is the first and only beauty system to scan the surface of the skin, assign an official Pantone SkinTone number, and match a scientifically precise foundation shade from Sephora�s 1,000 foundations, brands and formulas. Sephora, the leading beauty specialty retailer, and Pantone, the global color authority, unveiled the new Sephora + Pantone Color IQ System this week. Never struggle with your color match again! This system also opens the door for people who would be conventionally too self-conscious to be "caught" wearing makeup to give concealer or powder a try.So you’re having issues matching your foundation? Who hasn’t run into that problem! The new Sephora + Pantone Color IQ is one of the most advanced foundation matching solutions available in North American beauty retail and you can try it out at Sephora locations. Though Sephora is likely hoping to make lifelong customers out of recipients of its Color IQ matches, the service does mean that customers may end up saving time and money by not having to try out shades and products they might ultimately find unsatisfying. Though the formulation itself might not always be ideal for my sensitive skin, Color IQ delivers it in a shade perfect for me - cutting the time I spend hunting for the perfect product down to a fraction of what I used to go through. They have all been equally as satisfying. Since getting my match code, I have purchased multiple other products at the system's recommendation. I looked like I'd simply gotten the best night's sleep in my life. Wearing a full face of foundation and powder, I looked like I'd simply gotten the best night's sleep in my life - or had stumbled into the supernatural lighting influencers seem to always find. I have never in my life seen makeup disappear into my skin with such ease. Upon application, I gasped at what I was seeing. After the AI makes some suggestions, one of Sephora's human Beauty Advisors can walk you through the results and find the right foundation, concealer, tinted moisturizer, or pressed powder for you. Using this data, a proprietary algorithm with a dataset of over 10,000 skin tones matches you with a selection of products from Sephora's 25,000 SKU inventory sourced from 340 individual brands. ![]() The Color IQ process uses a simple handheld camera to capture your skin's shade, factoring in its unique depth, undertones, saturation, and skin type, while accounting for redness, freckles, or stray hair follicles. In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house - offering five times the numbers of skin tone matches than it had previously. Color IQ, originally developed in collaboration with the Pantone Color Institute in 2012, has generated over 14 million matches for the company, which has since introduced a sibling product, Lip IQ. I was recently invited to demo Sephora's newly relaunched Color IQ technology at the company's 34th street location in New York City, where Sephora PRO artist Shawn Lumaban ran me through the process.
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